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No 30

cool designers selected with love

No 30

Via della Spiga, 30, 20121 Milano
+39 02 7631 7377
Mon 15:00–19:00
Tue-Sat 10:00–19:00

No30 is hidden just out of sight on Via de la Spiga, one of Milan's most famous shopping streets. Elbowing our way past hoards of tourists and name-brand boutiques, we happened to peek inside an archway to discover a treasure trove for it-girls with good taste. (Don't miss the archway, between Brunello Cucinelli and Blumarine!) No30 was opened in 2008 by Ezia Degiovannini and Tomomitsu Iwata, who turned their love of fashion into an inspiring, two-story boutique.

It's the only place you'll find those Rochas outfits that Anna Dello Russo wore during Fashion Week. They also carry garments by young designers — future fashion stars — and one-of-a-kind designer goods. We recommend their selection of exotic fragrances.

Brands: Rochas, Peter Pilotto, Chalayan, Gabriele Colangelo, Antonio Berardi, Viktor & Rolf, Francesco Scognamiglio, Marios Schwab, Daniele Carlotta, Preen, Paula Cademartori, Cristiano Burani, Mawi, Rupert Sanderson.

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