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Boutique 1 London

Mix of new designers & established brands, with a hip in-store terrace cafe

Boutique 1 London

127-128 Sloane St, Chelsea, London SW1X 9AS
+44 20 7118 0111
Mon-Sat 10:00–19:00
Sun 12:00–18:00

This store well deserves its reputation of an ‘international fashion hub’ offering an eclectic pick of well-loved designers like Isabel Marant, Alexander Wang and sisters Olsen’s The Row. But what makes it a really cool discovery is its passion to introduce a fresh wave of new names, with grunge and chic pieces from Alexa Chung, magical Marco de Vincenzo shoes, colour decadence from Racil and romantic aesthetics of Brooklyn’s Rosie Assoulin. Molly Goddard is one of the London new-born talents the store supports.

Opened in 2016 in London’s Sloane Street, Boutique1 embodies the vision of its Lebanese owner Ziad Matta, who had previously made his mark in the Middle East with successful launches in Dubai, Abu Dhabi and Beirut. Spread across two floors, the store design is a balance between luxury and contemporary with asymmetric clothing rails and gallery-like displays for jewellery, books and accessories.

Brands: The Row, Elie Saab, Missoni, Giambattista Valli, Oscar de la Renta, Proenza Schouler, Rosie Assoulin, Rochas, Peter Pilotto, Erdem and many more.

Good to know: You can enjoy a delicious breakfast, lunch or simply a cold press juice on the jungle-like terrace of the in-store April’s Cafe, a project by hipster cooks behind East London’s Bistrotheque.

Tags: Boutique 1,London shops